On course in a new world

On course in a new world

Client: Alex van Groningen, Amstelveen

Alex van Groningen has been the leading training institute for finance professionals since 1994. Every year, the company organises CFO Day, a conference for chief financial officers of the top 300 listed companies in the Netherlands.

In 2012, the theme of the conference was 'Your course in a new world'. There, this sea chart was used to give an overview of the causes and consequences of the financial crises from 2008 onwards.

You see ageing, population growth, globalisation, scarcity, barrenness and instability. Much of the established order was swept away like a tsunami, but some of the good and the bad were also preserved. Not only are the dangers named, the opportunities are also presented in context. You see the problems, but also the ways out; crowdfunding, crowdsourcing, flexibility, innovation.

Conference participants can see on this map exactly what developments, challenges and opportunities are emerging for discovering and mining new opportunities.

Like no other, Jean knows how to delve and get stuck into a theme. It is therefore a joy to work with him and create a card. The final product is then so complete and logical that you feel the map must have always been there. This is thanks to Jean's unique talent for combining analysis, association and creativity

Melle Eijkelhoff, director Alex van Groningen